Women's sport reaches new broadcast and attendance milestones

Women's sport continues a sustained rise, with record broadcast agreements and expanding attendance figures marking another step change in visibility and investment.

Growth is most visible in football and basketball, but the pattern extends across volleyball, athletics, and tennis. Commercial momentum is now feeding back into facilities, medical support, and coaching depth, areas where investment historically lagged.

For the coaching profession, the expansion brings demand for qualified specialists at every level. Education pathways that understand the physiological and tactical specifics of women's sport are becoming a meaningful differentiator for the next generation of coaches.